Beautiful, unique kitchens that induce envy on Instagram? Or robust, carefully engineered kitchens that are designed and built to last? These days customers are demanding both. And if their kitchen can be designed and built in Britain using local talented craftspeople, well, so much the better.
We talked to Scott Slater, co-founder of sought-after luxury kitchens brand Kesseler, as well as Kesseler’s head of marketing and brand development, Nic Shacklock, about why customers are choosing to buy British, how no two Kesseler kitchens are the same and why the most important part of a kitchen is the food that comes out of it.
The most striking thing about a Kesseler kitchen? They’re all different. “The clients we work with don’t want a kitchen that looks like everybody else’s,” says Slater. “We appeal to people who are imaginative, brave and bold, and care about the little details. They want a kitchen that’s unique to them and doesn’t look like it’s come off the shelf or out of a catalogue.”
For most of the range, clients can choose any paint colour from any colour chart. And the design element is carried on behind the cabinet doors too. Instead of ubiquitous, unfinished white, clients can choose a colour or wood finish. So it’s possible to have cabinets with dark indigo blue painted on the outside and a blush pink interior? “Absolutely, if that’s what the client wants,” adds Slater, “we positively encourage it. Clients love the fact that they can go paint shopping and bring us something from, say, Farrow and Ball, and we can match it.”
All Kesseler kitchens are built in a small Nottinghamshire town on the edge of the historic Sherwood Forest. And this is a major selling point. “Clients like the fact that we’re a British company,” says Shacklock. “After the difficult year the UK has faced, people are more inclined to spend money on British products in order to support the economy.” And because everything is made in Britain, lead times are considerably faster than Kesseler’s European competitors.
Article Source: Luxury Lifestyle Magazine