Spectacular ‘turret residence’ at The OWO sells for a record-breaking £11,000 per square foot

The “uncompromising” four-bed duplex at the super-prime scheme, now rebranded as The OWO, occupies one of the two iconic turrets and has spectacular views of the capital’s most famous landmarks.

The extraordinary rate comfortably eclipses the £8,000 psf achieved at Clivedale’s collaboration with Mandarin Oriental on Hanover Square last year, and is thought to be a new benchmark for the capital.

The duplex residence occupies one of the iconic turrets at the Grade II* listed landmark

Confirming the news, the development team said the acquisition “demonstrates the appetite of buyers to own a piece of British history in one of the most historically and architecturally significant buildings in London”.

Strong demand has been coming in “from across the globe” since sales launched six months ago, according to the update, proving the luxury real estate market is “picking up steam” as travel restrictions ease.

In total, the 760,000 square foot project – which topped out last year and is due to complete in late 2022 – is delivering 85 residences ranging from studios to five-bed apartments, as well as a 120-key Raffles hotel and 11 bars and restaurants.

Along with a menu of five-star services laid on by Raffles, the new owner will have access to over 30,000 square feet of amenities including a landscaped courtyard garden, private dining room, lounges, a gym and wellness suite, cinema, games room, as well as a pool and an “immersive” spa.

Inside one of the ‘uncompromising’ turret residences

Interiors are being designed by 1508 London and each apartment will have a unique layout and finish, featuring handcrafted kitchens from Smallbone of Devizes, Waterworks brass ironmongery and Onyx marble. Prices start at £5.8m.

The ex-Lodha duo of Charlie Walsh and Alex Rusling were brought in to run the in-house sales division in late 2020; on the team is also brand and marketing consultant Jenny Naylor, who has been involved with the project since 2017.

Acquired by the Hinduja Group in 2014, the Grade II* listed Edwardian building opposite Horse Guards was originally designed in 1906 by the British architect William Young, and had been closed off to the public for over a century.

The OWO from Horse Guards Parade

After plenty of speculation about who would end up operating the five-star offering, AccorHotels Group confirmed a partnership with Raffles Hotels & Resorts in 2017, with the ambitious aim of delivering “the most unique hotel and deluxe residences in London”.

Dubai-based investor Onex Holding recently acquired a 49% stake in the development from the Hindujas for an undisclosed sum.

Article Source: Prime Resi