Introducing Principal Tower

Foster + Partners completed its first residential skyscraper in London, containing 299 luxury apartments. Fifty storeys high, Principal Tower is an architectural landmark of merit on London’s iconic skyline, desirably situated between the City and fashionable Shoreditch. Commensurate with a development of this prestige and importance, there is a 24 hour concierge service, the opportunity to acquire subterranean secure parking, lap pool, state of the art gym, spa, cinema, and residents’ lounge. The tower was commissioned by Concord London and Brookfield Properties to improve the scheme’s “residential appeal” alongside the development’s  commercial offerings, bars and eateries.

Overlooking the City, this svelte new building is the epitome of understated excellence. By day natural light floods through the floor to ceiling windows whilst at night the light and romance of the world’s most famous city is a privilege for residents to behold. With two palette options of either champagne or caviar available for the kitchens and bathrooms, the apartments exude style and modern elegance. 

This magnificent development offers a magnificent selection of one, two and three bedroom apartments and penthouses of varying sizes. Each apartment has its own balcony, made possible by the eight corners of the tower’s cross-shaped plan. 

The tower is complete with a number of shared amenities that include a pool, spa, gym, cinema, residents lounge, and grand lobby featuring a seven tonne staircase that was assembled and finished on site.

Located on Principal Place, home to the 600,000 square feet Amazon UK headquarters and 28,000 square feet of retail space, the half-acre piazza offers a plethora of restaurant, cafes, bars, shops, and is host to numerous cultural events. Of note, London City Airport is approximately 30 minutes away and the area is further closely served by Farringdon London Underground and Liverpool Street national rail stations.

Principal Tower complies with a 10 year build warranty by NHBC.

Cases in this development