Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation

The iconic Gansevoort Meatpacking Hotel, which is credited for putting the Meatpacking District on the map almost two decades ago, is unveiling a multimillion renovation and rebrand. The demographic of guests that partied with the legendary hotel are now returning with their children.

The hotel’s 1,700-square-foot lobby and common area feature cutting-edge art and design. Designed by Achenbaum and the hotel’s Creative Director and Designer Olivier Weppe, in collaboration with Gidich + Sepúlveda Architecture, space is characterized by warm wood finishes and brass paired with a porcelain tiled floor in a concrete tone – a nod to the neighborhood’s iconic cobblestone streets.

The lobby’s bookcase houses Banksy’s 2003 “Flying Copper” artwork flagged by striking blue leather banquettes.

Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation

The check-in area is clad in a gorgeous black African stone and accented by backlit frosted glass walls. In the lobby also stands the “Standing Shadow – Blue” by the street artist Richard Hambleton. In the adjacent elevator bank, guests will be able to admire the multi-dimensional Hassan Hajjaj piece “Marque 2013.”

The hotel’s 186 guestrooms have also been renovated. Designed by Achenbaum, Weppe and Duncan Miller Design, the color palette pays tribute to the hues of the neighborhood: a blue and grey ombré wallpaper reflects the waterways of the Hudson River just outside the window, and a backlit walnut headboard is inspired by the famed High Line. Each room includes built-in wireless end table chargers, The MIRROR, the interactive home gym – the first hotel to offer a MIRROR device in every guest room, and Google Nest Hub with Google Assistant for Hospitality.

Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation

Designed in partnership with Italian contemporary furniture designer Poliform, the Poliform Penthouse at Gansevoort Meatpacking is the brand’s first fully designed hotel suite in the United States. This 1,700-square foot duplex features 20-foot floor-to-ceiling windows overlooking the Hudson River, a floor-to-ceiling fireplace flanked by dramatic bookcases, a full kitchen and wet bar, three full bathrooms, and a cozy, yet indulgent private sleeping area.

Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation
Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation

Gansevoort Meatpacking Hotel features art from Achenbaum’s personal collection. In addition to the Bansky, Richard Hambleton and Hassan Hajjaj pieces exhibited in the lobby, and then and now photography from Stephanie Klein and Olivier Weppe of the neighborhood, The Poliform Penthouse showcases works from renowned artists Frank Stella, Daniel Mazzone, Mick Rock and Fabio Mesa.

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Gansevoort Meatpacking partnered with LDV Hospitality (Scarpetta, The Seville, American Cut) to concept the hotel’s signature dining venue that will open in Spring 2022. Gansevoort Rooftop has been reimagined to host private events. The hotel will introduce a sushi bar pop-up in partnership with Kissaki, a Michelin-rated sushi restaurant. Saishin at the Gansevoort Rooftop by Kissaki Hospitality Group will be an 850 sq foot space with seating for up to 50 including a 16 seat omakase bar. There will also be a basement karaoke and bowling bar featuring a game room and karaoke.

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Gansevoort Meatpacking’s newest food and beverage venue Coffee & Cocktails (C+C) is an open-air café that serves sandwiches and light bites with cocktails at night inspired by top destinations around the globe.

Gansevoort Meatpacking Hotel Unveils Multimillion Dollar Rebrand and Renovation

Gansevoort Meatpacking Hotel is entering the luxury category with rates starting at $535.

Article Source: Lux Expose